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Pedro Rodrigues - UNIVERSITY LUSIADA-NORTH (Authors)
1956 - WHAT DO I HAVE TO DO TO MAKE YOU LOVE ME? BRAND EXPERIENCE AS AN ANTECEDENT OF BRAND LOVE IN A RETAIL FASHION BRAND
Thursday, June 22, 2017 - Slot 6 (16:00 - 17:30) - Business School Stenhouse Wing - Room SW 104